An effective marketing copy is your key to convincing potential customers to take action.  Writing a marketing copy for your website requires careful thinking and attention.  Let’s consider the keys on how you can come up with a powerful online marketing copy:

Pay attention to your headline.  If your headline fails to capture your reader’s attention, chances are your web copy will not be read too.  Make sure that your headline accurately states what benefits your reader will get by continuing to read more.  Examples of powerful headline words are “Discover”,”New”,”Yes”, “Become”,”Get”, etc.

Use the right target keyword or phrases.  Make sure that your web copy contains the right target keywords or key phrases that potential customers use in their search.  Using a keyword finder software like Wordtracker can help you in using the most effective keywords within your web copy.

What Have You Got to Offer?  Why should a person give his time and money in your product or service?  What’s your proposition?  An effective way of stating your proposition may be to set a true to life example or define a problem that your potential customers can relate to. Afterwards, state your proposed solution.  If your business can provide the solution to a problem, then you’re making a very positive proposition.  However, just make sure that you’re not making promises that are too good to be true which can make your customer suspicious.  Never make claims you cannot live up to.

State All the Benefits. Aside from providing a solution to a problem, what other benefits can your customers get?  If your products can deliver multiple benefits, the better it will be for your prospects.  So state all the advantages you can think of.  Don’t miss out even the smallest details.  As long as it’s a positive thing, include it in your list.

Discuss the features.  When discussing the features of your products, don’t just focus on the physical aspects.  Try to give your readers some information about how your company was able to come up with such product, processes involved in its creation, how you intend to deliver your products, etc.  This gives your customer more knowledge about what you’re offering and it builds up their confidence in you.  Don’t be frugal about giving the important details.  Customers love to learn as much as they can about a product, especially if it’s a new one in the market, so give them everything they need to know.

Provide some facts about your company.  After discussing the features of the product you’re promoting, don’t forget to include a background about your company.  This gives your prospective customers more trust in your company and your business.

The Call to Action.  Lastly, all marketing copy must be able to persuade.  When presenting a marketing copy, be clear about what specific call to action would you like your reader to take.  Do you want them to call you for more information?  Do you want them to register? To make a reservation?  To place an order online?  Make sure that you state the specific call-to-action that you want.  Use a direct, positive invitation to act immediately.  You can also offer an additional benefit if they would act right away such as a discount, a free gift, a bonus, etc.

Check your web copy.  Before publishing your marketing copy, double check it for possible typographical or grammatical errors using an automatic software and by re-reading it yourself.  Better, have another person re-check the copy for you.  Remember, that even just one typographical error can create a negative impression on your readers.

 

 

About the Author
Liz Roberts is a successful internet marketer and has been using outsourcing to fuel her everyday online marketing business. In her recent years in the arena of online marketing, she was able to build a competent team of outsourced webmasters performing link building strategies and creating web templates.
Copyright 2007

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