The Keys to a Powerful Online Marketing Copy

Posted June 21st, 2007 by Mybusiness

An effective marketing copy is your key to convincing
potential customers to take action.
Writing a marketing copy for your website requires careful thinking and
attention.

Let’s consider the keys on
how you can come up with a powerful online marketing copy:

Pay attention to your headline. If your headline fails to capture your
reader’s attention, chances are your web copy will not be read too. Make sure that your headline accurately
states what benefits your reader will get by continuing to read more. Examples of powerful headline words are
“Discover”,”New”,”Yes”, “Become”,”Get”, etc.

Use the right target keyword or phrases. Make sure that your web copy contains the
right target keywords or key phrases that potential customers use in their
search. Using a keyword finder software
like Wordtracker can help you in using the most effective keywords within your
web copy.

What Have You Got to Offer?
Why should a person give his time and money in your product or
service? What’s your proposition? An effective way of stating your proposition
may be to set a true to life example or define a problem that your potential
customers can relate to. Afterwards, state your proposed solution. If your business can provide the solution to
a problem, then you’re making a very positive proposition. However, just make sure that you’re not making
promises that are too good to be true which can make your customer
suspicious. Never make claims you cannot
live up to.

State All the Benefits. Aside from providing a solution to a
problem, what other benefits can your customers get? If your products can deliver multiple benefits,
the better it will be for your prospects.
So state all the advantages you can think of. Don’t miss out even the smallest details. As long as it’s a positive thing, include it
in your list.

Discuss the features.
When discussing the features of your products, don’t just focus on the
physical aspects. Try to give your
readers some information about how your company was able to come up with such
product, processes involved in its creation, how you intend to deliver your
products, etc. This gives your customer more
knowledge about what you’re offering and it builds up their confidence in you. Don’t be frugal about giving the important
details. Customers love to learn as much
as they can about a product, especially if it’s a new one in the market, so
give them everything they need to know.

Provide some facts about your company. After discussing the features of the product
you’re promoting, don’t forget to include a background about your company. This gives your prospective customers more
trust in your company and your business.

The Call to Action.
Lastly, all marketing copy must be able to persuade. When presenting a marketing copy, be clear
about what specific call to action would you like your reader to take. Do you want them to call you for more
information? Do you want them to
register? To make a reservation? To place
an order online? Make sure that you
state the specific call-to-action that you want. Use a direct, positive invitation to act
immediately. You can also offer an
additional benefit if they would act right away such as a discount, a free
gift, a bonus, etc.

Check your web copy.
Before publishing your marketing copy, double check it for possible
typographical or grammatical errors using an automatic software and by
re-reading it yourself. Better, have
another person re-check the copy for you.
Remember, that even just one typographical error can create a negative
impression on your readers.

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About the Author

Liz Roberts is a successful internet marketer and has been using outsourcing to fuel her everyday online marketing business. In her recent years in the arena of online marketing, she was able to build a competent team of outsourced webmasters performing link building strategies and creating web templates.

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